Actionable optimization tips from our Meta Ads Management experts. Improve your campaign performance with these proven strategies.
Learn About Our Meta Ads Management ServicesUse Advantage+ for ecommerce scale, but keep manual campaigns for precise audience testing.
Scale ASC (Advantage+ Shopping) but ensure you define "Existing Customers" in Account Settings to track incremental lift.
Stick to "7-day click, 1-day view" for most campaigns to give the algorithm enough data to optimize.
Use Cost Caps to scale volume while protecting your CPA, rather than relying solely on Lowest Cost (Auto Bid).
Test going broad (no interests, just location/age) and let Advantage+ Audience or your pixel data do the targeting. It often outperforms interest-stacked audiences.
In 2026, forcing narrow interests (e.g., 'People who like Golf' AND 'Income > $100k') often yields worse results than Broad Targeting with verified creative.
For e-commerce, DPA is non-negotiable. Automatically potential customers the exact products they viewed on your site.
Test 3 concepts × 3 variations each in a structured DCT (Dynamic Creative Testing) campaign to find winners faster with statistical significance.
Build Custom Audiences from your own data sources (email lists, purchasers, app users) to create targeting that doesn't rely on third-party cookies or iOS tracking.
Implement the Conversions API (CAPI) alongside your Pixel to recover lost iOS conversions.
Many interests are hidden from the Ads Manager UI but available via API. Use third-party tools or Inspector to find them.
Use Instant Experiences (formerly Canvas) to load a full-screen, native landing page instantly within the app.
Use Conditional Logic in Native Lead Forms to disqualify poor leads before they submit.
Start with 1% lookalikes based on high-value customers, not just all purchasers.
When using CAPI (Conversions API) + Browser Pixel, ensure you are sending an Event ID to deduplicate events.
Improve ad relevance and engagement to reduce CPMs and stretch your budget further.
Create 9:16 vertical videos under 15 seconds with a hook in the first second. Reels require native-feeling content, not repurposed TV ads.
Layer your retargeting with time-based messages: 1-3 days for urgency, 7-14 days for social proof, 14-30 days for discounts.
Increase budget by 20% maximum every 3-4 days to avoid resetting the learning phase and destabilizing performance.
Brief creators on the hook and format, but let them write the script in their voice. Authentic UGC outperforms scripted testimonials.
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