Mastering Cost Caps
Use Cost Caps to scale volume while protecting your CPA, rather than relying solely on Lowest Cost (Auto Bid).
Why This Matters
Lowest Cost spends your budget regardless of results. Cost Caps tell Meta "Give me as much volume as possible, but only if CPA < $50".
How To Implement
1. Set campaign budget to significantly higher than usual (e.g., 5x).
2. Set Cost Cap to your target CPA.
3. If spend is zero, raise the cap slightly until delivery starts.
Pro Tip
Cost Caps can stop spending if market conditions worsen. It's a safety mechanism, not just a bidding strategy.
More Meta Ads Tips
When to Use Advantage+ Shopping Campaigns (And When Not To)
Use Advantage+ for ecommerce scale, but keep manual campaigns for precise audience testing.
Advantage+ Shopping Exclusions
Scale ASC (Advantage+ Shopping) but ensure you define "Existing Customers" in Account Settings to track incremental lift.
Choosing the Right Attribution Setting
Stick to "7-day click, 1-day view" for most campaigns to give the algorithm enough data to optimize.
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