When to Use Advantage+ Shopping Campaigns (And When Not To)
Use Advantage+ for ecommerce scale, but keep manual campaigns for precise audience testing.
Why This Matters
Advantage+ Shopping Campaigns (ASC) can dramatically improve performance through Meta's AI, but they sacrifice control. Knowing when to use each approach is key to scaling profitably.
How To Implement
1. Use ASC when: You have a product catalog, spend £10k+/month, and want to scale with less manual work.
2. Avoid ASC when: Testing new audiences, launching new products, or needing precise budget allocation.
3. Set up ASC: Campaigns → Create → Sales → Advantage+ Shopping Campaign.
4. Set your 'Existing Customer Budget Cap' to 10-30% to force prospecting.
5. Upload at least 5-10 creative variations for the AI to test.
6. Let it run for 7+ days before making changes.
Pro Tip
Run ASC alongside a manual campaign splitting budget 70/30. Use the manual campaign for audience insights, then let ASC scale what works.
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