Choosing the Right Attribution Setting
Stick to "7-day click, 1-day view" for most campaigns to give the algorithm enough data to optimize.
Why This Matters
Restricting to "1-day click" creates a data desert. Meta needs roughly 50 conversions/week to learn; wide windows help achieve this.
How To Implement
1. Go to Ad Set level.
2. Scroll to "Attribution Setting".
3. Select "7-day click or 1-day view".
4. For high-ticket items ($500+), consider just "7-day click" to avoid over-valuing view-throughs.
Pro Tip
Check "Compare Attribution" in reporting to see how many conversions are actually View-Through vs Click-Through.
More Meta Ads Tips
When to Use Advantage+ Shopping Campaigns (And When Not To)
Use Advantage+ for ecommerce scale, but keep manual campaigns for precise audience testing.
Advantage+ Shopping Exclusions
Scale ASC (Advantage+ Shopping) but ensure you define "Existing Customers" in Account Settings to track incremental lift.
Mastering Cost Caps
Use Cost Caps to scale volume while protecting your CPA, rather than relying solely on Lowest Cost (Auto Bid).
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