How to Get UGC Content That Actually Performs in Ads
Brief creators on the hook and format, but let them write the script in their voice. Authentic UGC outperforms scripted testimonials.
Why This Matters
The best UGC feels real because it IS real. Over-scripted creator content performs like brand content but costs more. The key is structured briefs with creative freedom.
How To Implement
1. Find creators through platforms like Insense, Billo, or TikTok Creator Marketplace.
2. Brief structure: Product, key benefit, target audience, required hook, length.
3. DON'T provide a script - provide talking points and must-mention features.
4. Request 3 different opens/hooks per video.
5. Ask for raw footage AND edited versions.
6. Get usage rights for 90+ days and all paid media channels.
7. Test UGC against brand content in a split test before scaling.
Pro Tip
Look at creators' organic engagement, not follower count. A creator with 10k engaged followers often makes better ad content than one with 500k passive followers.
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