Creating Ads That Actually Work on Instagram Reels
Create 9:16 vertical videos under 15 seconds with a hook in the first second. Reels require native-feeling content, not repurposed TV ads.
Why This Matters
Reels has the lowest CPMs and highest engagement in Meta's ecosystem right now. But polished brand ads get skipped immediately. Native, entertaining content wins.
How To Implement
1. Film in 9:16 vertical - no black bars, no horizontal crops.
2. Hook in first 0.5-1 second - movement, text, bold statement.
3. Keep it under 15 seconds for best completion rates.
4. Add trending sounds or voiceover (80% watch with sound on Reels).
5. Use text overlays - they improve accessibility and engagement.
6. End with a clear CTA on screen AND as audible.
7. Test UGC vs. brand content - often UGC wins on Reels.
8. Enable all placements but check Reels performance separately.
Pro Tip
Study TikTok trends - they often migrate to Reels 2-4 weeks later. Adapt trending formats for your brand before they hit Instagram.
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