Advantage+ Shopping Exclusions
Scale ASC (Advantage+ Shopping) but ensure you define "Existing Customers" in Account Settings to track incremental lift.
Why This Matters
ASC loves retargeting because it's easy. Without defining existing customers, it may just burn budget on loyal fans.
How To Implement
1. Ad Account Settings > Advantage+ Shopping Campaigns.
2. Upload list of existing customers.
3. In Campaign settings, check reporting split for "New vs Existing".
Pro Tip
Set a "Cap" on Existing Customer budget (e.g., max 10%) to force ASC to prospect.
More Meta Ads Tips
When to Use Advantage+ Shopping Campaigns (And When Not To)
Use Advantage+ for ecommerce scale, but keep manual campaigns for precise audience testing.
Choosing the Right Attribution Setting
Stick to "7-day click, 1-day view" for most campaigns to give the algorithm enough data to optimize.
Mastering Cost Caps
Use Cost Caps to scale volume while protecting your CPA, rather than relying solely on Lowest Cost (Auto Bid).
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