Engage with Instant Experiences
Use Instant Experiences (formerly Canvas) to load a full-screen, native landing page instantly within the app.
Why This Matters
Slow mobile sites kill conversions. Instant Experiences load near-instantly and keep users in the flow.
How To Implement
1. Create Ad > Check "Add an Instant Experience".
2. Use a template or build custom.
3. Include a clear Sticky Button to "Shop Now" on your actual site.
Pro Tip
These work exceptionally well for storytelling or lookbooks before asking for the click-out.
More Meta Ads Tips
When to Use Advantage+ Shopping Campaigns (And When Not To)
Use Advantage+ for ecommerce scale, but keep manual campaigns for precise audience testing.
Advantage+ Shopping Exclusions
Scale ASC (Advantage+ Shopping) but ensure you define "Existing Customers" in Account Settings to track incremental lift.
Choosing the Right Attribution Setting
Stick to "7-day click, 1-day view" for most campaigns to give the algorithm enough data to optimize.
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