The Perfect Retargeting Window Strategy for Ecommerce
Layer your retargeting with time-based messages: 1-3 days for urgency, 7-14 days for social proof, 14-30 days for discounts.
Why This Matters
Someone who visited yesterday is much more likely to convert than someone from 3 weeks ago. Your messaging and offer should reflect where they are in the purchase journey.
How To Implement
1. Create Custom Audiences for different time windows: 1-3 days, 4-7 days, 8-14 days, 15-30 days.
2. 1-3 days: Use dynamic product ads showing their viewed items. Focus on the product, not discounts.
3. 4-7 days: Add social proof - reviews, user-generated content, bestseller badges.
4. 8-14 days: Introduce scarcity - limited stock, ending soon messaging.
5. 15-30 days: Offer an incentive - 10% off, free shipping, bundle deal.
6. Exclude purchasers from all retargeting audiences for 14-30 days post-purchase.
Pro Tip
Add a 'High Intent' audience of people who added to cart but didn't purchase within 3 days. These users are gold and deserve their own ad set with more aggressive bidding.
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