Master the language of TikTok Ads Management. From basic metrics to advanced optimization concepts, this glossary covers everything you need to run successful campaigns.
Learn About Our TikTok Ads Management ServicesComplete Payment is TikTok's standard conversion event for purchases. It's the primary optimization event for ecommerce campaigns. You should pass transaction value for Value-Based Optimization and ROAS bidding strategies.
TikTok's Creative Center is a free research tool that shows top-performing ads, trending sounds, hashtags, and creative insights. You can filter by industry, objective, region, and time period to find inspiration and competitive intelligence for your campaigns.
TikTok Custom Audiences let you target users based on their interactions with your business: website visitors (via Pixel), app users, customer lists (emails/phones), or engagement with your TikTok content. Essential for retargeting and lookalike creation.
In-Feed Ads appear natively in the TikTok For You Page, blending with organic content. They can be up to 60 seconds, support various CTAs, and are the foundation of most TikTok advertising. They must feel native to TikTok's entertainment-first environment.
Interest Targeting on TikTok lets you reach users based on their content consumption patterns and expressed interests. Categories include shopping, beauty, gaming, fitness, and more. It's less precise than data-driven targeting but useful for cold prospecting at scale.
Smart Performance Campaigns are TikTok's AI-powered, automated campaign type (similar to Meta's Advantage+). They automate targeting, bidding, and creative optimization. You provide creatives and a goal, and TikTok's algorithm handles the rest.
A native ad format that lets you boost organic TikTok posts (either your own or a creator's) as paid ads. Unlike standard ads, Spark Ads link to the real organic profile, allowing viewers to follow the account or click through to the landing page.
TikTok Creator Marketplace is TikTok's official platform for finding and collaborating with creators. You can search creators by audience demographics, content category, and performance metrics. Creators here have opted in to work with brands.
The TikTok Pixel is a JavaScript code that tracks website actions and conversions. It supports standard events (ViewContent, AddToCart, Purchase) and custom events. Like Meta, TikTok also offers Events API for server-side tracking to improve attribution accuracy.
TopView Ads appear as the first thing users see when opening TikTok, playing for up to 60 seconds with sound on. They're premium video placements with guaranteed visibility, typically used for major brand launches and awareness campaigns. Requires reservation buying.
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