Spark Ads
A native ad format that lets you boost organic TikTok posts (either your own or a creator's) as paid ads. Unlike standard ads, Spark Ads link to the real organic profile, allowing viewers to follow the account or click through to the landing page.
Example in Practice
"Instead of uploading a dark post, we used a Spark Ad to boost an influencer's organic review of our product. It generated 20% more engagement because it looked like real content."
Related Terms
Pangle
TikTok's audience network that extends your ad reach beyond the TikTok app to thousands of third-party mobile apps and games. It is generally cheaper but has lower quality traffic than the main feed.
TikTok Pixel
The TikTok Pixel is a JavaScript code that tracks website actions and conversions. It supports standard events (ViewContent, AddToCart, Purchase) and custom events. Like Meta, TikTok also offers Events API for server-side tracking to improve attribution accuracy.
User Generated Content (UGC)
Content created by consumers or creators that looks like a native, organic TikTok video rather than a polished commercial. UGC is the primary driver of performance on TikTok.
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