TikTok Ads Management Term
TopView Ads
TopView Ads appear as the first thing users see when opening TikTok, playing for up to 60 seconds with sound on. They're premium video placements with guaranteed visibility, typically used for major brand launches and awareness campaigns. Requires reservation buying.
Example in Practice
"Our TopView ad for the product launch reached 12 million users in 24 hours with a 92% view-through rate and 4.2% click rate."
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