TikTok Ads Management Term
Interest Targeting
Interest Targeting on TikTok lets you reach users based on their content consumption patterns and expressed interests. Categories include shopping, beauty, gaming, fitness, and more. It's less precise than data-driven targeting but useful for cold prospecting at scale.
Example in Practice
"We tested Interest targeting (Beauty & Personal Care) against broad and found Interest drove 20% lower CPMs but broad had 15% better conversion rates."
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