TikTok Ads Management Term
Lookalike Audiences
TikTok Lookalike Audiences find new users similar to your best customers. You create them from Custom Audiences (purchasers, high-value visitors) and choose the size (Narrow, Balanced, Broad). Narrow means most similar but smallest reach; Broad means larger reach but less similar.
Example in Practice
"Our Narrow Lookalike based on top 1,000 purchasers delivered 45% lower CPA than Balanced, but Balanced scaled to higher spend levels."
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