TikTok Ads Management Term
Smart Performance Campaign
Smart Performance Campaigns are TikTok's AI-powered, automated campaign type (similar to Meta's Advantage+). They automate targeting, bidding, and creative optimization. You provide creatives and a goal, and TikTok's algorithm handles the rest.
Example in Practice
"Switching to Smart Performance Campaigns reduced our CPA by 28% while maintaining the same purchase volume over a 30-day period."
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