TikTok Ads Management Term
Hook Rate
Hook Rate measures the percentage of viewers who watched past the first 2-3 seconds of your video. It's calculated as (2-second video views ÷ impressions) × 100. TikTok's algorithm heavily favors videos with strong hooks, making this the most important creative metric.
Example in Practice
"After testing 10 different hooks, we found that starting with a bold claim ('Most brands waste 80% of their ad spend') achieved a 35% hook rate vs. our 18% average."
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