TikTok Ads Management Term
Events API (Server-Side Tracking)
TikTok's Events API is server-side tracking that sends conversion data directly from your server to TikTok. Like Meta's CAPI, it improves attribution accuracy by bypassing browser limitations, ad blockers, and iOS restrictions.
Example in Practice
"Implementing Events API alongside our Pixel increased tracked conversions by 20% and improved our event match quality to 'Excellent'."
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