Master the language of YouTube Ads Management. From basic metrics to advanced optimization concepts, this glossary covers everything you need to run successful campaigns.
Learn About Our YouTube Ads Management ServicesCompanion Banners are 300x60 clickable display ads that appear next to skippable in-stream video ads on desktop YouTube. They remain visible while the video plays and persist after the video ad finishes, providing an additional click opportunity.
CPV is the amount you pay for each video view. On YouTube, a view is counted when someone watches 30 seconds (or the full ad if shorter) or interacts with the ad. CPV bidding is common for awareness campaigns where video engagement is the goal.
Custom Intent Audiences let you target users based on their recent Google search behavior and website visits. You define keywords users have searched or URLs they've visited, and YouTube shows ads to people actively researching related topics.
Video Action Campaigns are YouTube's conversion-focused campaign type that shows skippable in-stream and in-feed video ads optimized for actions like purchases, sign-ups, or leads. They use Google's Smart Bidding to maximize conversions across YouTube and Google video partners.
Video Sequences let you show viewers a series of ads in a specific order based on how they interacted with previous videos. You can tell a story across multiple videos, progressively moving users from awareness to conversion.
View Rate is the percentage of impressions that resulted in a view (watching 30+ seconds or the full ad if shorter). It indicates how engaging your video is. For skippable ads, a view rate above 15% is considered good, and above 25% is excellent.
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