YouTube Ads Management Term

Companion Banner

Companion Banners are 300x60 clickable display ads that appear next to skippable in-stream video ads on desktop YouTube. They remain visible while the video plays and persist after the video ad finishes, providing an additional click opportunity.

Example in Practice

"Adding custom companion banners with our offer and CTA increased click-through rate by 15% on our Video Action campaigns."

Related Terms

Video Action Campaigns (VAC)

Video Action Campaigns are YouTube's conversion-focused campaign type that shows skippable in-stream and in-feed video ads optimized for actions like purchases, sign-ups, or leads. They use Google's Smart Bidding to maximize conversions across YouTube and Google video partners.

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