Video Action Campaigns (VAC)
Video Action Campaigns are YouTube's conversion-focused campaign type that shows skippable in-stream and in-feed video ads optimized for actions like purchases, sign-ups, or leads. They use Google's Smart Bidding to maximize conversions across YouTube and Google video partners.
Example in Practice
"Our Video Action Campaign drove 340 demo requests last quarter at £52 CPL, with video ads warming up prospects before they hit the landing page."
Related Terms
Demand Gen Campaigns
Demand Gen campaigns are Google's cross-channel format for upper-funnel marketing across YouTube, YouTube Shorts, Discover, and Gmail. They support lookalike audiences, image ads, carousel ads, and video ads in a single campaign optimized for engagement or conversions.
TrueView Ads
TrueView is YouTube's skippable video ad format where you only pay when viewers watch 30 seconds (or the full ad if shorter) or interact with it. TrueView for Action (now Video Action Campaigns) adds CTAs and focuses on driving conversions.
Need Help with YouTube Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.