YouTube Ads Management Term
Demand Gen Campaigns
Demand Gen campaigns are Google's cross-channel format for upper-funnel marketing across YouTube, YouTube Shorts, Discover, and Gmail. They support lookalike audiences, image ads, carousel ads, and video ads in a single campaign optimized for engagement or conversions.
Example in Practice
"Our Demand Gen campaign reached users across YouTube and Discover with consistent messaging, driving 40% more assisted conversions than standalone Video campaigns."
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