YouTube Ads Management Term
View Rate
View Rate is the percentage of impressions that resulted in a view (watching 30+ seconds or the full ad if shorter). It indicates how engaging your video is. For skippable ads, a view rate above 15% is considered good, and above 25% is excellent.
Example in Practice
"After testing 5 different opening hooks, we improved our view rate from 12% to 28%, which also improved our CPV by 45%."
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