YouTube Ads Management Term
Non-Skippable In-Stream Ads
Non-skippable in-stream ads are 15-second video ads that viewers must watch before their content. They guarantee complete message delivery but cost more (CPM-based) and can create negative brand sentiment if overused. Best for short, impactful brand messages.
Example in Practice
"We used non-skippable ads for our product launch announcement, ensuring 100% message completion at a £12 CPM."
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