Actionable optimization tips from our LinkedIn Ads Management experts. Improve your campaign performance with these proven strategies.
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Uncheck "Enable Audience Network" for almost all LinkedIn campaigns to ensure quality.
Run "Text Ads" (desktop right rail) with low bids to keep your brand visible for pennies.
Target specific high-value accounts by uploading a CSV of Company Names and domains.
Use Conversation Ads to create a "Choose Your Own Adventure" chatbot experience in the inbox.
Gate high-value content with Lead Gen Forms in Document Ads to capture leads while providing immediate value in the feed.
Stop using 1.91:1 (Landscape) for everything. Use 1:1 (Square) or 4:5 (Vertical) for mobile feed dominance.
Don't just retarget "All Visitors". Retarget "Visitors who are CEOs" separately from "Visitors who are Juniors".
Pass tracking parameters (UTMs, Source) into your CRM using Hidden Fields in Gen Forms.
Add hidden fields and scoring questions to Lead Gen Forms to prioritize high-value leads automatically.
Accept LinkedIn's high CPMs and focus on lead quality, not volume. Measure cost per SQL, not cost per lead.
Use broader targeting with Lead Gen Form qualification questions instead of narrow targeting to reduce CPMs while maintaining lead quality.
Keep Message Ads under 500 characters with a single, specific ask. Personalize with first name and company name tokens.
Use "Thought Leader Ads" to sponsor posts from your executives' personal profiles.
Use video for awareness and education, not direct response. Target video viewers with a follow-up conversion campaign.
LinkedIn clicks are expensive ($10+). LinkedIn video views are cheap ($0.05). Use video to build an audience, then retarget them.
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