Retarget by Job Title
Don't just retarget "All Visitors". Retarget "Visitors who are CEOs" separately from "Visitors who are Juniors".
Why This Matters
The CEO signs the check; the Junior does the research. They need different ads (ROI vs Features).
How To Implement
1. Create Audience > Website Visitors.
2. In Campaign, select this audience.
3. AND narrowing > Job Title = CEO, Founder, VP.
Pro Tip
Show the CEO case studies and ROI calculators. Show the implementer "Ease of Use" guides.
More LinkedIn Ads Tips
Setting Up an Account-Based Marketing Campaign on LinkedIn
Upload your target account list and layer decision-maker job titles to run precision ABM campaigns at scale.
Exclude Audience Network
Uncheck "Enable Audience Network" for almost all LinkedIn campaigns to ensure quality.
Maintain Presence with Text Ads
Run "Text Ads" (desktop right rail) with low bids to keep your brand visible for pennies.
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