How to Use Document Ads for High-Quality Lead Generation
Gate high-value content with Lead Gen Forms in Document Ads to capture leads while providing immediate value in the feed.
Why This Matters
Document Ads let prospects preview your content without leaving LinkedIn. Those who request full access are more qualified because they've seen what you offer.
How To Implement
1. Create valuable content: benchmark reports, templates, guides - not product brochures.
2. Upload as PDF (best) or PowerPoint in Ads Manager.
3. Enable Lead Gen Form to gate full access.
4. Let users preview 3-5 pages before the gate.
5. Keep forms short: name, email, company - more fields = fewer leads.
6. Add one qualification question to segment leads.
7. Set up instant email delivery of the full document.
8. Retarget document viewers who didn't convert.
Pro Tip
Design documents with value on every page, not just the summary. Users judge whether to enter info based on what they see in the preview.
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