The 'Cheap' Way to Advertise on LinkedIn
LinkedIn clicks are expensive ($10+). LinkedIn video views are cheap ($0.05). Use video to build an audience, then retarget them.
Why This Matters
Most B2B advertisers go straight for the 'Book a Demo' kill, paying premium CPCs for cold traffic that isn't ready. By using a 'Video View' objective first, you can build a retargeting pool of people who watched 50% of your case study for pennies.
How To Implement
1. Top of Funnel (Cold): Promoted Video of a Case Study or Founder Story. Objective: Video Views.
2. Create Audience: 'People who watched 50% of video'.
3. Middle of Funnel (Warm): Image Ad targeting ONLY that audience. Offer: 'Download the Full Guide' or 'Book a Demo'.
Pro Tip
Keep the initial video under 60 seconds and ensure captions are burned in. 85% of LinkedIn users watch with sound off.
More LinkedIn Ads Management Tips
Setting Up an Account-Based Marketing Campaign on LinkedIn
Upload your target account list and layer decision-maker job titles to run precision ABM campaigns at scale.
Exclude Audience Network
Uncheck "Enable Audience Network" for almost all LinkedIn campaigns to ensure quality.
Maintain Presence with Text Ads
Run "Text Ads" (desktop right rail) with low bids to keep your brand visible for pennies.
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