How to Score LinkedIn Leads for Better Sales Follow-Up
Add hidden fields and scoring questions to Lead Gen Forms to prioritize high-value leads automatically.
Why This Matters
Not all LinkedIn leads are equal. A VP at a 1,000-person company is worth more follow-up than a Coordinator at a 50-person company. Scoring helps sales prioritize.
How To Implement
1. Add hidden fields to capture: campaign name, ad name, audience segment.
2. Add a 'company size' question (even though LinkedIn has it - self-reported is more accurate).
3. Add a qualification question: 'What's your timeline for making a decision?'
4. Add a budget question: 'What's your expected investment level?'
5. In your CRM, create lead scoring rules based on form responses.
6. Route high-scoring leads to senior AEs, lower scores to nurture sequences.
7. Track SQL rate by score band to validate your model.
Pro Tip
Create a 'fast track' workflow: leads who answer 'Immediate' for timeline and 'High' for budget get a same-day call from a senior rep.
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