Hidden Fields in Lead Forms
Pass tracking parameters (UTMs, Source) into your CRM using Hidden Fields in Gen Forms.
Why This Matters
Without this, all leads just look like "LinkedIn". You need to know which Campaign, Creative, and Ad led to the submit.
How To Implement
1. Edit Lead Gen Form > Hidden Fields.
2. Add field name (e.g., "utm_campaign").
3. Map to corresponding value.
4. Your CRM integration picks this up.
Pro Tip
Use this to score leads. A lead from a "C-Suite" campaign might get a higher score than a "General" campaign.
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