Advantage+ Shopping Campaigns (ASC) represent the biggest shift in Meta's advertising logic in a decade. It is a 'Black Box' automation tool that removes most manual targeting controls (Audiences, Age, Gender, Placements) in exchange for powerful machine learning efficiency. It works—often beating manual campaigns by 20-30% on ROAS. But it's dangerous. Without the right inputs and structure, ASC can burn budget on existing customers or get stuck in a 'creative loop'. We act as the pilots for this powerful engine, providing the strategic guardrails (Bid Caps, Customer Caps, Creative Diversity) that allow the AI to scale your revenue profitably.
Currently, yes. 'Advantage+ Shopping Campaigns' are designed for businesses with a checkout flow. However, 'Advantage+ App Campaigns' and 'Advantage+ Audience' features are available for Lead Gen and App businesses, which we also manage.
ASC often targets broader, more competitive audiences, so CPMs can be higher. However, because the Conversion Rate is typically higher due to better AI matching, the CPA (Cost Per Acquisition) often remains lower despite the expensive traffic.
Yes. Advantage+ relies on historical data to know who your customer is. We recommend having at least 500 lifetime purchase events on your pixel before switching fully to an ASC strategy.
