The biggest killer of conversion rates on mobile is a slow-loading website. Facebook Lead Ads (Instant Forms) solve this by allowing users to submit their details (Name, Email, Phone) without ever leaving the Facebook or Instagram app. The form pre-fills with their profile data, removing friction entirely. We are experts in 'Native Lead Gen'. We build high-converting forms with 'Higher Intent' qualification questions to filter out low-quality clicks. We then use tools like Zapier or direct CRM integrations to instantly route these leads to your sales team, because speed-to-lead is the only metric that truly matters for close rates.
On mobile, usually yes. They convert 2-3x higher because there is no load time. However, for high-ticket complex B2B products where a user needs to read a lot of information before deciding, a landing page might still screen for better quality. We test both.
Yes. You aren't limited to name/email. You can ask multiple choice questions, short answers, and even conditional logic questions. We recommend keeping it to 3-5 fields max to balance volume vs quality.
Yes. Instant Forms work seamlessly across both Facebook and Instagram feeds and Stories.
