Instagram is where brand equity is built and products are discovered. But it's also a crowded, noisy feed. To win, your ads can't look like ads—they must interrupt the scroll by being natively engaging. We specialize in 'Instagram-First' creative strategies. We produce and manage high-performance Reels ads that feel like user content (UGC), interactive Stories that drive direct clicks, and Shopable posts that reduce friction. Whether you are a D2C brand selling lifestyle products or a B2B SaaS building authority, we make your brand unignorable on the grid.
They are managed from the same 'Meta Ads Manager', but the strategy is different. We often separate Instagram placements (especially Reels) into their own ad sets to ensure we can control the creative format and spend allocation, rather than letting Facebook auto-optimize purely for cheap clicks.
Surprisingly well for 'branding' and retargeting. While you might not get immediate demo requests from a cold feed ad, Instagram is incredible for retargeting site visitors with case study carousels, keeping your solution top-of-mind.
Vertical (9:16) for Stories and Reels. Square (1:1) or Portait (4:5) for Feed. We never run Landscape (16:9) ads on Instagram as they look native and waste valuable screen real estate.
