Facebook isn't dead; it's just grown up. It remains the single largest database of human interest and behavior in existence. For advertisers, the era of 'cheap clicks' is over, replaced by the era of 'Signal Quality'. We treat Facebook Ads as a data-validation engine. We assume your pixel is losing 30% of data due to iOS privacy changes, so we implement Conversions API (CAPI) to restore visibility. We don't rely on basic interest targeting (which is often inaccurate); we build 'Lookalike' stacks based on your actual high-value customers and run broad-targeting creative tests that force the algorithm to find your buyers based on who stops scrolling.
Absolutely not. Decision makers are people too. They check Facebook in the evening and on weekends. We use 'Contextual' creative that speaks to their business pain points, and we often use Meta to retarget users who visited your B2B site from LinkedIn, converting them at a 70% cheaper cost.
To get meaningful data, we recommend starting with at least $3,000/mo. This allows enough budget to exit the learning phase (50 conversions/week goal) and run proper creative tests without spreading the spend too thin.
Video performs exceptionally well, but high-quality statics (images) still drive the majority of direct conversions for many brands. We recommend a mix: Video for attention/education, Static for direct response/clicks.
