Shopping Ads are the lifeblood of modern ecommerce, but most agencies rely entirely on 'Smart Bidding' without fixing the underlying fuel: your Product Feed. We take a 'Feed-First' approach to Google Shopping. By optimizing product titles, GTINs, and custom labels, we give Google's AI the data it needs to find your ideal customers. We assume total control over Performance Max (PMax) campaigns, using 'Asset Group' segmentation and 'New Customer Acquisition' goals to ensure you aren't just paying to re-acquire your existing loyalists. From standard Shopping for low-margin SKUs to aggressive PMax scaling for best-sellers, we build an architecture that maximizes Gross Profit, not just vanity ROAS.
No. We often run them in hybrid. PMax takes priority, but Standard Shopping is vital for 'Brand' defense and capturing specific search terms that PMax might ignore. It's about 'Portfolio Management', not 'One or the Other'.
We set up automated rules to pause ads for products the moment they go out of stock (via the feed). This prevents you from paying for clicks to a '404' or 'Notify Me' page, saving thousands in wasted ad spend annually.
Yes. We have a dedicated process for troubleshooting 'Misrepresentation' and policy violations. We audit your site's checkout flow, contact details, and refund policies to ensure they match Google's strict requirements and get your account reinstated.
