Search ads capture existing demand, but they can't create it. Google Demand Gen (formerly Discovery Ads) is the bridge between social advertising and search intent. We use it to reach users in their most attentive moments—scrolling through Google Discover, watching YouTube Shorts, or checking Gmail promotions. Unlike standard display ads which are often ignored, Demand Gen is native, visual, and highly personal. We build 'Push' campaigns that look like social posts but harness Google's intent data, allowing you to target 'In-Market' audiences with visual storytelling that primes them for the conversion before they ever type a keyword.
No. Display Ads run on millions of 3rd party websites (often low quality). Demand Gen runs ONLY on Google's owned properties: YouTube, Discover, and Gmail. This guarantees much higher visibility and bot-free traffic.
Video helps (especially for YouTube Shorts placements), but it's not strictly required. You can run highly effective Demand Gen campaigns using just high-quality images and carousels.
Yes. The Discover feed is essentially a news feed for professionals. By targeting 'In-Market' for business services, we can put your whitepaper or webinar in front of decision-makers while they are reading industry news.
