The Google Display Network (GDN) reaches 90% of internet users, but for most advertisers, it's a money pit of accidental clicks from flashlight apps and kids' games. We turn the GDN from a liability into an asset. Our approach is 'Exclusion-First'. We start by blocking the thousands of junk placements that drain budget. Then, we build precision Remarketing campaigns that follow your visitors with dynamic product ads, keeping your brand top-of-mind without becoming annoying. For growth, we use 'Custom Intent' audiences to show banner ads to people who searched for your competitors moments ago. It's targeted, efficient scale.
Yes, significantly. CPCs on Display might be $0.50 vs $5.00 on Search. However, the intent is lower. That's why Display works best for Remarketing (warm traffic) or very specific Awareness plays, not for direct 'Emergency' services.
This is common on mobile. We exclude most mobile app categories and, if necessary, disable mobile devices entirely for specific prospecting campaigns to ensure we only pay for intentional clicks from desktop/tablet users.
Absolutely. We can upload your custom assets. However, we also recommend running 'Responsive Display Ads' alongside them. Google optimizes these native formats to fit any ad slot, often delivering 50% more reach than custom banners alone.
