For eligible 501(c)(3) non-profits and charities, Google offers a massive advantage: $10,000 USD per month in free ad spend. Ideally, this transforms your awareness strategy. In reality, most non-profits lose this grant within months due to strict compliance rules or struggle to spend it because of the $2.00 bid caps. We are specialists in Grant Management. We handle the entire application process to get you approved, and then we build compliance-first campaigns that not only keep your grant active but actually spend the budget on high-value terms that drive donors, volunteers, and awareness.
Generally, you must be a registered charitable organization (501(c)(3) in the US, Charity Commission registered in UK). Governmental entities, hospitals, and schools/universities are typically NOT eligible, though philanthropic arms of educational institutions sometimes are.
No. The standard Google Ad Grant is strictly for text-based Search ads on Google.com. It does not cover Display, YouTube, or Search Partner networks.
You can't. The daily budget is capped at $329/day. If you hit the cap, your ads simply stop showing for the rest of the day. You are never charged for clicks in a Grant account.
