Most agencies treat App Campaigns (UAC) like a 'set-and-forget' black box, letting Google burn budget on low-quality installs. We take a different approach. We focus on 'Post-Install Events'—optimizing for registrations, trials, and purchases rather than cheap downloads. We navigate the complexities of iOS privacy (SKAdNetwork) and Android fragmentation to build a unified growth engine. By blending Firebase signals with server-side conversion tracking, we train Google's AI to hunt for your 'Whales'—the users who will drive 80% of your app's revenue.
Yes. We are experts at integrating Google Ads with all major MMPs (Mobile Measurement Partners). We ensure the postback data is configuring correctly so Google gets the signal it needs to optimize.
Yes, but it requires strict policy adherence and specific certification from Google. We have experience navigating the restricted vertical policies for gambling/gaming apps in permitted jurisdictions.
You need a diverse mix: Landscape video, Portrait video (for Shorts/TikTok style), HTML5 playable ads (optional but recommended), and high-res static images. We can guide your creative team on the exact specs that perform best.
