Google Search is the foundation of digital intent. Every second, your potential customers are typing their exact problems into the search bar. We ensure you are the solution they see first. While many agencies rely on 'Broad Match' and automated chaos, we believe in structure. We build granular campaigns using Single Theme Ad Groups (STAGs) to ensure specific keywords trigger specific ads. We rigorously test Headline combinations, use every available Extension, and implement 'Negative Keyword' firewalls to ensure your budget is spent on buyers, not browsers.
Yes, but strictly controlled. We use Broad Match only in conjunction with Smart Bidding (tCPA/tROAS) and only after we have saturated the volume from Exact and Phrase match. It's for scaling, not for starting.
STAG stands for Single Theme Ad Group. It means grouping keywords that are semantically identical (e.g., 'buy shoes', 'purchase shoes') into one group with ads that specific text. It's the modern evolution of the old SKAG (Single Keyword Ad Group) strategy.
Weekly. We review the 'Search Terms Report' every single week to find queries that wasted money and add them to a shared Negative List. This 'leaky bucket' patching is the fastest way to improve account ROI.
