Performance Max (PMax) is the future of Google Ads, combining Search, Shopping, YouTube, Display, Discover, Gmail, and Maps into a single campaign. But for most advertisers, it's a 'Black Box' that cannibalizes branded traffic and wastes budget on low-quality placements. We unlock the black box. We treat PMax as a tool for incremental growth, not a replacement for strategy. By using specific 'Asset Groups' to segment messaging, leveraging 'Audience Signals' to guide the AI, and implementing strict 'Brand Exclusions', we force PMax to find net-new customers rather than just retargeting people who were already going to buy.
No. It complements them. You should still run Keyword-based Search campaigns for your core terms. PMax is great for finding 'gaps' in your keyword strategy and finding users on channels you aren't targeting (like Discover).
Yes, somewhat. We use scripts and specific reports to analyze 'Placement' data. We aggressively exclude spammy mobile apps and websites that generate accidental clicks, refining the traffic quality over time.
It can be, but it requires strict protection against spam bots. We only run Lead Gen PMax if we have 'Offline Conversion Tracking' or a recaptcha-protected form validation system in place, otherwise, it can flood your CRM with junk leads.
