LinkedIn is expensive—unless you know how to use Text Ads. These small, right-rail desktop ads are the most underrated format on the platform. While everyone fights for expensive newsfeed attention ($15+ CPM), Text Ads deliver massive brand impressions for pennies ($0.50 CPM). We use them as a 'Surround Sound' layer. They ensure your logo is always visible to your target accounts, building subconscious familiarity so that when you run a high-ticket Sponsored Content or InMail campaign, your brand is already known and trusted.
Rarely. The CTR is low (0.02%). But that's the point. You pay on a CPC basis. You get thousands of free impressions and only pay when someone is interested enough to actually click. It's effectively free branding.
No. Text Ads are Desktop only. This is why they are so cheap. They are perfect for targeting office workers during the workday.
