The barrier to entry for most B2B content is the 'Click'. Users hate leaving the LinkedIn feed to load a slow landing page just to download a PDF. LinkedIn Document Ads solve this. They allow you to upload your Whitepaper, Case Study, or eBook directly into the ad unit. Users can scroll through a preview in their feed. To unlock the full document, they simply click one button to submit their profile data (Name, Email, Job Title). This zero-friction experience drives the lowest Cost Per Lead (CPL) of any format on the platform.
PDFs. But not just boring text. We design 'Visual Decks'—presentation style slides with big fonts and data visualizations that are easy to consume on mobile.
Yes, if the content is good. The lead quality is high because LinkedIn validates the email address from their profile. It's often their personal email, but correct phone/job title data is gold for sales researchers.
