Email open rates are dying (20% is 'good'). LinkedIn Message Ads (formerly InMail) guarantee delivery to the prospect's active LinkedIn inbox. But 'Guaranteed Delivery' doesn't mean 'Guaranteed Read'. Most InMails are trash. We specialize in 'Conversation Ads'—interactive, chatbot-style messages that respect the prospect's time. Instead of a 5-paragraph sales pitch (which gets deleted), we use a 'Choose Your Own Adventure' format: 'Explore the Case Study', 'Book a Call', or 'Pass'. This approach typically sees open rates of 50-60% and engagement rates 3x higher than static ads.
On a CPS (Cost Per Send) basis, yes ($0.40 - $0.80 per send). But since you only pay for successful delivery, the Cost Per Lead is often very competitive for high-value enterprise targets.
No. LinkedIn has a 'Frequency Cap'. A user can only receive one Sponsored Message every 30 days. This scarcity makes the inventory premium and protects the user experience.
