The solar industry is defined by high competition, varying regional incentives, and a complex customer journey that often starts with a simple question about savings. To succeed in solar PPC, you need more than just good ad copy; you need a system that captures homeowners at the peak of their interest and qualifies them based on your specific installation criteria. We help solar installers dominate their local markets by capturing high-intent 'Solution' keywords—like 'best solar panels for my roof' and 'cost of solar installation'—while strictly adhering to Google's regulatory requirements. Our focus is on generating high-utility, verified leads that your sales team can actually close, ensuring a sustainable and predictable return on your advertising investment. From TPP compliance to lead-to-install tracking, we handle the technical heavy lifting so you can focus on building a greener future.
Solar lead costs vary by region and competition. However, by focusing on high-intent procedural and saving keywords, we typically see a lower cost-per-install (CPI) than generic 'solar power' searches.
Yes, if you're promoting solar in certain regions, Google requires specific certifications. We guide you through the process and ensure your landing pages meet all transparency and disclosure requirements.
Absolutely. By connecting your CRM to Google Ads, we can see exactly which keywords generated a sale 3-6 months later. This long-term data is what allows us to truly optimize your ROI.
