B2B lead generation via Google Ads requires a fundamentally different mindset than B2C or Ecommerce. In the B2B world, search volume is lower, sales cycles are longer, and the cost of a 'bad lead' is high. To succeed, your Google Ads strategy must focus on 'Lead Quality' over 'Lead Volume.' We help B2B service firms—from consultancies to logistics providers—capture high-intent decision-makers at the exact moment they are searching for solutions. Our approach combines surgical keyword targeting with sophisticated audience signals and multi-touch attribution to ensure your sales team is only talking to qualified prospects. By treating Google Ads as a pipeline-building engine rather than a simple traffic source, we help you scale your B2B revenue with precision and predictability.
Absolutely. Low search volume often means 'High Intent'. We use 'Niche' keyword strategies and audience layering to capture the few individuals who ARE searching for your specific solution. The high-ticket nature of B2B means that even a single signed contract can pay for an entire year of ad spend.
We use aggressive negative keyword lists and professional audience layering. By excluding terms related to 'careers', 'jobs', and 'salaries', and using Google's 'Detailed Demographics' to target specific industries and seniority levels, we ensure your ads are seen by buyers, not job hunters.
We recommend a 'Data-Driven' or 'Linear' model for B2B. Because there are often early 'Discovery' searches on mobile and final 'Conversion' searches on desktop over several months, 'Last-Click' attribution fails to give credit to the initial touchpoints that started the journey. We help you set up multi-touch tracking to see the full picture.
