Google Ads remains the most powerful demand-capture engine for ecommerce brands. While other platforms focus on discovery, Google finds shoppers at the moment of highest intent—when they are searching specifically for your products. We help Shopify and BigCommerce brands scale their revenue by moving beyond basic campaign setups. Our approach combines the automated power of Performance Max with granular, data-driven feed optimization and profit-centric bidding strategies. We don't just optimize for 'ROAS'; we optimize for your bottom line, ensuring that every dollar of ad spend contributes to sustainable, long-term growth for your store. By integrating directly with your inventory and profit data, we ensure Google's algorithm works for your business goals, not just for clicks.
There is no 'one-size-fits-all' answer. PMax is excellent for reach and automation, but Standard Shopping offers far more control and data transparency. We typically run a hybrid approach, using PMax for its algorithmic power and Standard Shopping to protect branded search and test specific keyword clusters that PMax often misses.
We use custom labels to segment your catalog into 'Priority' groups. Low-margin products are grouped together with higher ROAS targets to ensure they only get budget when the conversion is extremely likely and cost-effective. This prevents high-volume, low-profit items from draining your daily ad spend.
Yes, but you need a solid landing page and trust signals. For new stores, we often start with 'Search' ads focused on high-intent product terms before scaling into Shopping. This allows us to gather data on what converts before unleashing the full power of Google's automation.
