The dental industry is intensely local and driven by a mix of immediate emergency needs and high-consideration elective procedures. In a market where every local competitor is bidding on 'dentist near me', you need a surgical strategy that captures high-value cases like dental implants and Invisalign while maintaining a steady flow of general check-ups. We help dental practices and DSOs (Dental Support Organizations) build high-performance, trust-focused Google Ads campaigns. Our approach combines the immediate visibility of Google Local Services Ads (LSAs) with precision search targeting and HIPAA-compliant tracking. We don't just optimize for 'clicks'; we focus on 'Signed Treatment Plans' and 'New Patient LTV', ensuring your advertising spend is a precise engine for your practice's long-term profitability and growth.
Yes, LSAs often have the lowest CPA (Cost per Acquisition) for general and emergency dentistry because they are 'Pay-per-Lead'. We find they are the most effective way to fill a dentist's schedule with local patients who are ready to book an appointment immediately.
Patient privacy is our priority. We implement server-side tracking and encryption to ensure that no 'Protected Health Information' (PHI) is ever passed to Google. We use anonymized lead IDs to optimize campaigns for 'Signed Cases' while keeping all sensitive patient data secure within your medical CRM.
This varies by procedure. General dentistry leads typically cost $40-$70, while high-value implant leads can range from $150-$350. We focus on 'Signed Treatment ROI' to ensure your marketing spend remains a small percentage of the actual case value we generate.
