The roofing industry is characterized by high average order values and immense competition. Whether it's an emergency repair after a hailstorm or a planned residential roof replacement, Google Ads is the most effective way to reach homeowners at their moment of highest need. We help roofing contractors—from family businesses to national firms—capture 'First-In-Home' opportunities by moving beyond basic search ads. Our strategy combines high-intent keyword targeting with the trust-building power of Google Local Services Ads (LSAs) and advanced lead-nurturing automation. We don't just optimize for 'clicks'; we focus on 'Signed Contracts' and 'Gross Profit per Lead', ensuring that every dollar of your advertising spend contributes to a significant increase in your firm's pipeline and bottom-line revenue.
We use 'Negative Keyword' lists and specific ad copy to filter out people just looking for free information. Our landing pages include 'Qualification' questions that ensure the leads being passed to your sales team are motivated homeowners who actually suspect damage, not just people looking for a 'Free Roof' through insurance scams.
For replacement leads, Google is king because it captures 'Active' search intent. Facebook is excellent for storm awareness and 'Passive' demand generation, but Google leads are typically 5-10x more likely to convert into a signed contract in the short term.
We aim for $40-$80 for repair leads and $120-$250 for full replacement inspection leads. By focusing on 'Cost per Signed Contract', we ensure your marketing spend remains a small percentage of your overall job revenue, typically aiming for a 5-10:1 ROAS.
