The real estate market is intensely local and highly competitive. Whether you are looking for motivated sellers, luxury buyers, or investors, Google Ads provides the most direct path to reaching people at the exact moment they are making a life-changing housing decision. We help real estate agents, brokerages, and investment firms dominate their local market by moving beyond generic search ads. Our strategy combines surgical geo-targeting with high-converting property-specific landing pages and advanced CRM automation to ensure no lead goes colder than it has to. We don't just track 'clicks'; we focus on 'Signed Listings' and 'Closed Deals', ensuring that your advertising spend is a calculated investment in your commission growth, not just an expense.
We don't try to outspend Zillow on broad national terms. Instead, we dominate the 'Hyper-Local' niche. By focusing on specific neighborhoods and 'Long-Tail' search terms that big portals often ignore, we capture motivated locals who are looking for a human expert, not just a database. Our 'Local' focus is your greatest advantage.
Facebook is excellent for 'Lead Quantity' and awareness, while Google is superior for 'Lead Quality' and intent. People on Google are actively searching for real estate solutions, whereas on Facebook, they are browsing a social feed. We recommend using Google for demand capture and Facebook for budget-friendly retargeting.
Real estate is competitive, so we recommend a budget that allows for at least 15-20 leads per month for the algorithm to optimize effectively. In most medium-sized cities, this typically starts around $1,500 - $3,000 per month. We focus on maximizing 'Cost per Listing' to ensure your ROI remains high.
