The logistics and freight industry is built on speed, reliability, and specific lane-capacity. In a market where shippers are constantly looking for more efficient ways to move goods, Google Ads is the most direct path to reaching decision-makers at the exact moment they have a lane to fill or a supply chain problem to solve. We help logistics firms—from regional LTL (Less-Than-Truckload) carriers to global 3PL (Third-Party Logistics) providers—capture high-intent shippers. Our approach moves beyond generic 'shipping' keywords to build high-performance, 'Lane-Specific' lead generation systems. We don't just optimize for 'clicks'; we focus on 'Signed Freight Contracts' and 'Recurring Lane Volume', ensuring your advertising spend is a precise engine for your firm's revenue growth and operational efficiency.
Yes, if you focus on your specific lanes. Smaller carriers win by dominating 'Niche' corridors where they have more capacity and better rates than national carriers. We use 'Hyper-Local' targeting to ensure your ads only appear when a shipper is looking for capacity in your home turf.
We use massive 'Negative Keyword' lists (e.g., -jobs, -driver, -salary, -hiring). We also use specific ad copy that mentions 'Freight Services for Shippers' to qualify the user before they click, ensuring you aren't paying for drivers looking for work instead of shippers looking for capacity.
This varies by company size. Regional LTL leads typically cost $40-$80, while high-value 3PL contracts can range from $150-$400. We focus on 'Signed Contract ROI' to ensure your marketing spend remains a small percentage of the actual freight revenue we generate.
